Wait For PS5's Sales Before Judging Its Marketing Plan, Sony Says

There are many unknowns about Sony’s next-generation console, the PlayStation 5–namely what the console even looks like. Though the specifics of its design remain a mystery, we have learned how powerful the console is, what the controller looks like, and the incredible graphics the system can achieve. This is all part of Sony’s plan, and the company says we should reserve judgement on how it is marketing the console.

As reported by Bloomberg, during a post-earnings conference call, Sony CFO Hiroki Totoki discussed the company’s outlook in the next fiscal year. While Totoki–and CEO Kenichiro Yoshida–warned Sony’s profits could fall by at least 30 percent, he did say that the PlayStation 5 is still on track to drop this holiday season alongside its competitor’s Xbox Series X. And when talking about whether Sony’s marketing for the PS5 earns a pass or fail, Totoki said to “wait for PS5 sales to make that judgement.”

As far as PS5 marketing goes, Sony has played it all very dry so far. In a March PlayStation livestream, lead system architect Mark Cerny went into painstaking detail about the console’s capabilities, from super-fast load times thanks to the new SSD to the power that can be extracted from the advanced GPU and more. The company even unveiled the official logo, which looks just as you might expect.

Epic Games CEO Tim Sweeney has revealed the company’s next game engine, Unreal Engine 5. The demo showcased a fascinating look at how the engine can render millions of triangles using the power of both Nanite and Lumen–all while running on the PlayStation 5. Epic promised near-photorealistic graphics for the next-generation of gaming, saying PS5’s tech is “game-changing.”

PS5 And PS4 News And Announcements

  • PS5 Release Still On Schedule For 2020 Holiday, Confirms Sony
  • All The PlayStation 5 Games Confirmed (And Expected) So Far
  • PS5's Unreal Engine 5 Tech Demo Images Are Absolutely Stunning
  • PS5 Tech Demo Showcases Incredible Graphics
  • PS5 Pre-Order Retailer Notification Sign-Ups, Controller Details, And More

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