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August 2020 NPD: Madden NFL 21 Tackles As Switch Continues Sales Streak

The NPD Group has released its US sales results for August 2020, which once again saw year-over-year growth and a number of new games hitting the top ten in sales figures.

Overall consumer spending in August 2020 hit $3.3 billion, representing a 37% year-over-year increase. Digital content, mobile spending, and subscription services had the largest growth. That brought year-to-date consumer spending up to $29.4 billion, which is 23% higher than the same period of time in 2019.

Hardware spending was up 37% year-over-year, while game content (like DLC and subscriptions) was up 37%, and accessories were up 42%.

Nintendo Switch set a new US August hardware sales record. That beat out the previous record set in 2008 by Nintendo Wii. NPD says that Switch unit sales more than doubled over the same period last year. That strength was reflected in software sales too, as nine of the top 20 are Switch exclusives, and that’s without counting digital sales for Switch games.

The top-selling game in August was Madden NFL 21, and this year’s entry in the annual football franchise is already #6 in the year-to-date charts. Its strong performance is no surprise, though, as NPD notes this is the 21st year in a row that a Madden NFL game has been the best-seller in its release month.

Check out the full results below. New releases are marked in bold.

August 2020 NPD Software Sales

  1. Madden NFL 21
  2. UFC 4
  3. Call of Duty: Modern Warfare
  4. Ghost of Tsushima
  5. Animal Crossing: New Horizons
  6. Ring Fit Adventure
  7. Mario Kart 8 Deluxe
  8. Super Smash Bros. Ultimate
  9. Paper Mario: The Origami King
  10. Mortal Kombat 11
  11. The Legend of Zelda: Breath of the Wild
  12. The Last of Us: Part 2
  13. Minecraft: PlayStation 4 Edition
  14. PGA Tour 2K21
  15. New Super Mario Bros. Deluxe
  16. Super Mario Party
  17. Rainbow Six Siege
  18. Super Mario Odyssey
  19. Final Fantasy VII Remake
  20. Luigi’s Mansion 3

Best Selling Games Year-to-Date

  1. Call of Duty: Modern Warfare
  2. Animal Crossing: New Horizons
  3. The Last of Us: Part II
  4. Final Fantasy VII: Remake
  5. Ghost of Tsushima
  6. Madden NFL 21
  7. Dragon Ball Z: Kakarot
  8. MLB: The Show 20
  9. Mario Kart 8: Deluxe
  10. Mortal Kombat 11

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