In the US last month HBO premiered Lovecraft Country, a horror-drama TV series based on a novel by Matt Ruff. To tie-in with the launch, the broadcaster has teamed up with creative agency The Mill for a special virtual reality (VR) social experience – Lovecraft Country: Sanctum.
This will be a very exclusive event split into three, consisting of immersive theatre, escape rooms, art installations, puzzles and a live concert. 100 influencers will be selected to take part, being able to experience voiceover performances by series’ Jonathan Majors, Courtney B. Vance and Michael Kenneth Williams. While David Alabo, Devan Shimoyama and Adeyemi Adegbesan will provide the art.
Guests invited to Lovecraft Country: Sanctum will be able to communicate via VRChat, with each event live-streamed via YouTube. To ensure fans can also partake, they’ll be able to interact in real-time via YouTube Live to help solve riddles which trigger spells to affect the experience.
“We were very inspired by the deeply layered and dynamic world Misha Green has brought to life in Lovecraft Country and wanted to create a digital experience for fans that is just as innovative as the series itself,” said Dana Flax, Vice President, Program Marketing at HBO in a statement. “We’re so thrilled to be partnering with The Mill on creating a virtual reality ‘secret society’ in Sanctum. So much of Lovecraft Country is rooted in the idea of travel as a catalyst for self-discovery. Sanctum provides a way for fans to come together virtually and safely in a unique new place and experience incredible performances that further explore themes and ideas from the
show. These virtual events also give us the special opportunity of spotlighting the work of Black artists in celebration of this very important series.”
“We created Sanctum as a space to expand the possibilities of what the future of theatre, games, art installations, concerts, and live events can be,” said Rama Allen, Executive Creative Director at The Mill and lead creative on the Sanctum experience. “It is an alternate universe, built for Social VR, that tests, and exceeds, the boundaries of what we believe possible. We sought to create a space in partnership with Black artists and voices that centers on the Black experience. We chose Social VR because it is the most transportive medium to lift us from the isolation of quarantine, to coexist in a rarefied location. This technology can erase geography to bring us together.”
Dates and times for Lovecraft Country: Sanctum are as follows:
- Event #1: Garden of Eden – Thursday, 3rd September (10:00 PM ET/ 7:00 PM PT)
- Event #2: An American Dream – Thursday, 24th September (10:00 PM ET/ 7:00 PM PT)
- Event #3: Music of the Cosmos – Monday, 19th October (10:00 PM ET/ 7:00 PM PT)
For further updates on Lovecraft Country: Sanctum, keep reading VRFocus.
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