The era of extreme hygiene materials feels almost bygone, when you would see AXE commercials on TV and see store shelves lined with the brand. Those times never really leave you, however, and it seems that Microsoft wants their piece of that early 2010s pie with what appears to be Xbox-branded body wash.
From a collaboration between Lever, the parent company of Axe, and Microsoft, comes Lynx Xbox body wash, deodorant, and shower gel. The bottles encourage users to up their game by cleaning up and by smelling green. What does green smell like?
“Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood,” reads the official description. “Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.”
Xbox encourages players to “power up” before leaving the house with the various gels. The products are going to start in Australia and New Zealand this summer, though there is no word if they will eventually release in the rest of the world. Let’s hope you don’t overheat and red ring from using it, though.
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