It’s not exactly a shocking twist: the world’s most-popular YouTube personality, PewDiePie, has signed a deal to stream exclusively on YouTube.
PewDiePie, real name Felix Kjellberg, has 104 million subscribers on the video platform — second only to the official channel for the Indian music label and movie studio T-Series. On Monday, YouTube announced a deal where he’d not only continue creating content, but he would also stream exclusively on YouTube.
Previously, PewDiePie had been streaming on Twitch, though this new deal would keep him from streaming there, or anywhere else besides YouTube.
“YouTube has been my home for over a decade now and live streaming on the platform feels like a natural fit as I continue to look for new ways to create content and interact with fans worldwide,” Kjellberg said in a statement sent out by YouTube. “Live streaming is something I’m focusing a lot on in 2020 and beyond, so to be able to partner with YouTube and be at the forefront of new product features is special and exciting for the future.”
This is far from the first streamer to get an exclusive streaming deal with the platform. CouRage, Lachlan, LazarBeam, Muselk, Typical Gamer, and Valkyrae have all signed similar deals with YouTube.
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