Peter Moore gets back in the video game business

Peter Moore, the tattoo enthusiast and former executive at Sega, Microsoft, and Electronic Arts, is getting back into the gaming industry. Moore announced Wednesday on Twitter that he has joined engine maker Unity Technologies to lead its sports & live entertainment division as senior vice president and general manager.

Moore, 66, had spent the past four years in something of a sports nut’s dream job: chief executive of Liverpool Football Club, his favorite team since boyhood. In his tenure, the Reds won the Premier League in the 2019-20 season, their first league championship in 30 years. The club also took the UEFA Champions League title in 2019 (and the Super Cup after that), plus the FIFA Club World Cup in 2019.

Before that, Moore spent a decade as an executive with Electronic Arts (with time as its chief operating officer and as president of EA Sports). In joining Unity, Moore will be reunited with John Riccitiello, who brought Moore to EA in 2007 when he was its CEO. Riccitiello is currently Unity’s chief executive.

Personable and well known to longtime video gaming fans, Moore is also remembered as the president of Sega of America during the 1999 launch of the Dreamcast (and, less happily, the guy who had to announce the console’s untimely demise).

Following that, he joined Microsoft’s Xbox division, where he is best known for guaranteeing Halo 2’s Nov. 9, 2004, launch date with a tattoo on his right arm.

Though Moore still coyly answers questions about the ink, its continued existence is nonetheless unconfirmed.

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