The Super Bowl is known for its big-budget commercials, hocking everything from snacks to beer to life insurance. This year one surprise inclusion caught attention, by reuniting several members of the original cast of the classic comedy Groundhog Day to create a pseudo-sequel.
Bill Murray reprises his role as Phil Connors, who wakes up once again in the little town of Punxsutawney on Groundhog Day–when the Super Bowl happened to take place. But as he’s going through the familiar motions of his repeated day, he notices a Jeep Rubicon, and proceeds to have a series of adventures with the vehicle and a kidnapped groundhog sidekick.
Murray is the standout, but the commercial also features Stephen Tobolowsky returning as the obnoxiously high-spirited Ned (Ned Ryerson!) and a brief appearance by Brian Doyle-Murray as the Punxsutawney mayor, Buster Green. It even uses Sonny and Cher’s “I Got You Babe” as the familiar music cue.
The commercial’s pitch–that Phil doesn’t mind being stuck in an endless loop because he’s having such a blast–is a solid one, and it’s shot and scripted largely like the 1993 movie from director Harold Ramis. The advertising circular AdWeek called the spot “genius.”
Check out more of our favorite Super Bowl ads and the biggest movie and TV trailers.
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