While Ubisoft holds yet another reveal event, its main attraction was the game formerly known as Gods and Monsters – Immortals Fenyx Rising.
Until today, we didn’t know why the developer had changed the name, but now we have both a probable explanation and loose justification from Ubisoft. The game was due to be launched months ago back in February but was delayed until December 3. It focuses on Greek mythology and a protagonist who encounters both the gods and monsters of that mythology. In the intervening time since its original launch date, the name was mysteriously changed from Gods and Monsters to Immortals Fenyx Rising, which is objectively worse.
The probable explanation for the name change is that there were copyright issues with Monster energy drink. The drink company isn’t new to the gaming world, having sponsored esports events, being featured in games, and generally promoting itself to the gaming culture. However, it looks like Ubisoft didn’t pay them enough respect to get away with the name Gods and Monsters. When Ubisoft tried to trademark the old name, it was opposed by Monster Energy.
In Monster’s filing, the company claims that the two trademarks are too similar and that allowing the game to have the name Gods and Monsters would confuse customers. Ubisoft, rightfully, claimed that there are many other games that use the word “monster” in them and that its title would not cause confusion. At one point, things got a little personal, with Monster Energy claiming that its marks were famous and Ubisoft saying, “Ubisoft denies Opposer’s [Monster Energy’s] alleged marks are famous.” It appears that the two companies settled out of court, which is when the name was changed — likely as part of that settlement.
During the Ubisoft Forward event, the game developers made no mention of the copyright issues and instead claimed that “Extra production time has allowed us to expand our vision and explore new opportunities beyond our initial plan. We felt the name ‘Immortals Fenyx Rising’ better reflected this new experience.”
Regardless of the name, the game looks entertaining. You can play Immortals Fenix Rising on December 3 on PS4, Xbox One, and PC. Next-gen versions are also coming.
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