David Attenborough’s next project The Green Planet, focuses on flora and fauna from across the world and thanks to a new collaborative effort will be turned into an augmented reality (AR) experience.
Led by immersive content studio Factory 42, BBC Studios, mobile network EE, Royal Botanic Gardens, Kew, Talesmith and Dimension Studios have announced The Green Planet 5G AR Consortium to create the AR experience and promote 5G technology.
Awarded £2.2 million GBP as part of the 5G Create competition, the consortium’s AR app will allow you to explore this fascinating subject from the perspective of plants. You’ll be able to use an AR-capable device to nurture rare and exotic plants, observing their behaviour whilst encountering the various animals that live among them.
“The importance of protecting the planet has never been greater and the opportunity to use emerging technologies to engage audiences of all ages in environmental issues in new ways is hugely exciting,” said John Cassy, Founder and CEO, Factory 42 said. “We’re delighted to have pulled together a unique consortium of world-leading organisations and look forward to showing how 5G networks will enhance our everyday lives and our understanding of the world around us.”
“5G Create is about exploring new and inventive ways we can use 5G to give British industries a competitive advantage. This cutting-edge app, fronted by broadcasting legend Sir David Attenborough, is set to be an inspiring example of how new technology can reconnect us with the natural world whilst demonstrating the power of 5G to a huge new audience,” said Matt Warman, Minister for Digital Infrastructure.
As the project is all about showcasing the power of 5G the interactive experience will be available “in a number of set locations” around the UK notes Factory 42. How many and where have yet to be finalised. The Green Planet AR will be released in 2022, plenty of time to get a compatible 5G device.
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