If you were patiently waiting for any update on the PlayStation 5 price, you may want to temper your expectations – it seems Sony itself may not have even decided on the actual price point yet.
Sony‘s chief financial officer Hiroki Totoki made some interesting comments via during the company’s third quarter earnings call yesterday (via VGC).
When fielding questions from shareholders about how the company plans to ensure a “smooth transition” from the PlayStation 4 ecosystem into the PlayStation 5 one, Totoki inferred that there are still some key decisions to be made when it comes to the console's pricing.
“First, we must absolutely control the labour cost, the personnel cost, it must be controlled,” Totoki responded to a question asking about what factors Sony can control during the transition period.
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“And the initial ramp up, how much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume as we launch this.
“What is not very clear or visible is because we are competing in the space, so it’s very difficult to discuss anything about the price at this point of time, and depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay.”
It seems that Totoki and Sony are waiting on more information about the shape of the industry as the next generation begins to take shape.
Namely, we imagine the finance department at Sony is waiting to see what sort of region the Xbox Series X price falls into.
Sony is not going to want to differ too drastically in price from its rival's hardware, after all.
“So it’s a question of balance,” Totoki concludes.
“And because it’s a balancing act it’s very difficult to say anything concrete at this point of time, but when I said smooth transition, we mean that we will definitely choose the optimal approach and that we will try to have the best balance so that we will be profitable in the life, during the life of this product.”
We've heard one PlayStation 5 price leak suggest that the PlayStation 5 will "be unveiled on February 5, and will cost £449 in the UK and $499 in the US".
But if Totoki's comments are to be believed, we can pour water on that rumour, because it seems even Sony isn't certain what the console will cost when it hits shelves.
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