V3A Buys 50% of Prêmio eSports Brasil – The Esports Observer

Prêmio eSports Brasil (translated as Brazil Esports Awards), the main esports awards ceremony in Brazil, sold 50% of its shares to marketing and events agency V3A. V3A replaces the former owner and organizer Go4it, which will now focus only on its business investments as Go4it Capital without stepping into operations.

Financial details were not disclosed.

The Esports Observer spoke with Thiago Milhazes, general manager at Prêmio eSports Brasil, who said that the event now “becomes a platform with several points of contact with fans and great personalities of electronic sport throughout the year.” He also discloses plans for 2021: “We will focus on new content and experience initiatives. The gala-night will feature new categories, which will be unveiled in July, and new broadcast formats, which amplify our visibility and audience, allowing us to reach even more viewers.”

Head of Gaming at V3A, Dalmo Castello, told TEO that “V3A comes in to transform Prêmio eSports Brasil into something even bigger, and to help more and more to tell these stories and connect these points.”

Through the deal, V3A joins the Brazilian telecommunications giant Globo as organizers of the annual awards ceremony that started in 2017. This is not the first partnership by V3A and Globo: the companies were also together in making the World Electronic Sports Games (WESG) tournament in Latin America earlier this year.

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