The Story Mob Appoints First General Manager for North America – The Esports Observer

Gaming communications agency The Story Mob has appointed Michael Chavez Booth as the first general manager of its North American office. Booth will work to drive client relations in the region while supporting The Story Mob’s expansion efforts, targeting verticals such as apparel, collectibles, and health & wellness.

Booth joined The Story Mob in April 2020 as a communications director. He has 12 years of experience in consumer and corporate communications, including time with the Los Angeles Chargers and the NBA.

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