Guangdong-based Chinese multinational electronics company TCL Technology Group Corporation (TCL) has signed a sponsorship deal with TJ Sports for China’s top League of Legends competition, League of Legends Pro League (LPL).
Financial terms of the deals were not disclosed.
TCL is the 16th brand that joined the LPL sponsorship and partnership list; it will act as one of the official partners of the league, alongside Lenovo Legion, Wahaha, KFC, War Horse, OPPO, Suning, and TT Voice.
In 2019, TCL signed a global partnership deal with the International Basketball Federation (FIBA) for the 2019 FIBA World Cup. Meanwhile, TCL is also the main sponsor of the Chinese National Men’s Basketball team. This is the first time that TCL joins the esports ecosystem.
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