North rebrands, changes logo under new management

North, one of the biggest Danish esports organizations, has rebranded its logo and made its first post on social media today after deleting all of its content yesterday.

The rebrand is due to North’s new management, which was brought in October 2019. Apart from the rebrand, the Danish org also confirmed its Apex Legends team will compete in Apex Legends Global Series, which will pay $3 million in prize pool.

North signed Dan “rpr” Ušić from SoAR and he’ll join Can “Taisheen” Öztürk and Mikkel “mande” Hestbeck to compete in Apex. Along with this roster changes, North added Christian Engell, a performance coach that works with famous footballers such as Kasper Schmeichel from Leicester City. Engell will be working with the head of esports operations, Graham “messioso” Pitt.

North on Twitter

Today is the #DawnOfNorth. Expect more news during the coming weeks. Battle plan: #HearTheRoar

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