Nike Continues Esports Push With European Team Vodafone Giants

Global sportswear brand Nike has announced another new esports partnership, its third in a single week, this time with European organization Vodafone Giants (formerly Giants Gaming). Nike will release a co-branded apparel collection with the team this week. Additional details were not disclosed.

In addition to Vodafone Giants, Nike last week announced partnerships with T1 Entertainment & Sports as well as SK Gaming. The company also has multi-year deals in place with China’s League of Legends Pro League (LPL) and Brazilian organization FURIA.

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