Video game team management platform, Nicecactus, has announced its latest esports acquisition: online tournament platform Glory4Gamers.
Nicecactus acquired the growing online tournament platform for roughly $5.4 million dollars, though that number might change towards the end of this year depending on final negotiations.
The deal is to engage Nicecactus’ ability to reach users on a further international level. It takes elements of both their workforces and compiling them into an “efficient” 70-person team. The company will take provisions and utilize Glory4Gamers’ “offline B2B event package” for future use and company benefit. This will allow different sponsors to create and control their own promotional campaigns on their desired platform.
NiCecactus Moving Forward
Mike Hessabi, Founder and President of Nicecactus, had this to say in a recent press release:
The decision to acquire Glory4Gamers fits perfectly with our strategy to develop and strengthen our unique offer, which encompasses virtually all aspects of esports, from amateurs to semi-professional players, as well as companies wishing to address this highly qualified target audience.
This acquisition will give Nicecactus the chance for a “complete solution,” both for amateur and semi-professional players. The company hopes that it will help regular players and seasoned pros “reach their full potential” as well as “realize their dreams of becoming champions.”
Cyril Chomette, the CEO and Founder of Glory4Gamers, had this to say in her latest press release:
The esports market is growing at breakneck speed, and we want more than ever to be at the heart of this ecosystem. Nicecactus approaches esports with an innovative vision and great ambitions. The combination of Glory4Gamers and Nicecactus felt obvious to us, as we have a very aligned vision and complementary skills.
Glory4Gamers was founded in 2012 and its biggest market is aspiring competitors in France.
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