New York Excelsior and New York Subliners parent Andbox today announced the launch of a new historic jersey collection created in collaboration with its partner United Airlines. The collection was announced ahead of NYXL’s first Overwatch League playoff match this weekend, and is intended to “celebrate the team’s greatest moments during its three-year voyage in the Overwatch League.”
With the shift to a full home event schedule, the Overwatch League and its teams were forced to pivot significantly by the COVID-19 pandemic, which also impacted teams and their brand partners.
“At the beginning of this year we became a sponsor of the New York Excelsior with the goal of connecting to the team’s fans through incredible experiences and content,” United Airlines director of sponsorships Rahsaan Johnson told The Esports Observer, “as well as providing support to the team as they traveled to competitions around the world. With the onset of the pandemic and competitions moving to a fully online model, we worked closely with Andbox and the NYXL to develop new, creative ways to continue to engage and celebrate the team’s incredible fans and showcase the team’s accomplishments. We are excited to see the launch of the United Airlines x NYXL Historic Journey Jersey Collection, taking fans on a digital journey to see where the team has traveled for their greatest moments as a team since 2018 – as well as offer fans a chance to win these limited-edition jerseys.”
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