Southeast Asian esports agency Mineski announced a rebrand and will be upgrading its range of services to cover a wider portfolio. The Mineski identity will now operate under Mineski Global which is then split into Mineski Philippines, Indonesia, and Thailand based on the regions in which they currently operate. The official announcement reads, “Mineski Global represents our coordinated regional operations, as well as our ability to partner with brands at both a country-level and at an international level.”
Mineski operates four primary verticals:
- Mineski Infinity – A chain of over 100 gaming cafes across SEA.
- Mineski.net – a Southeast Asia focused esports content portal.
- Mineski Pro Team – The competitive arm of the organization which fields rosters in titles such as Dota 2, League of Legends and Counter-Strike.
- MET Events – Organizing and operating tournaments and broadcasts.
As part of the rebrand, Mineski is also expanding its range of services beyond tournament organizing to offering solutions for brands to enter esports. Apart from the actual broadcast, this includes marketing services, professional team management services, and strategic partnerships with engagement platforms.
Shounak Sengupta is a staff writer for AFK Gaming.
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