eSports

KitKat Joins Sponsors for BLAST Dota Tournament

KitKat is the first snack food sponsor named for BLAST’s inaugural Dota 2 tournament; the BLAST Bounty Hunt. The Nestlé candy brand will sponsor the in-broadcast feature “Captain’s Kick Back,” which features competing teams talking about their life in and outside of esports. 

Financial terms were not disclosed.

The BLAST Bounty Hunt tournament begins tomorrow, with Betway and gaming peripheral company SteelSeries also signed on as sponsors.

In the U.S., KitKat (which is made under license by a division of The Hershey Company) has been a sponsor within the Overwatch League. Later, it joined as a partner of the League of Legends European Championship (LEC)—taking presenting rights to any in-game pauses during matches. 

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