San Francisco-based Golden Guardians, an affiliate team of the Golden State Warriors, has announced its partnership with Softgiving.
To celebrate the launch of the partnership, Golden Guardians will host a charity stream on September 12th for Make-A-Wish Greater Los Angeles.
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Throughout the course of the partnership, Golden Guardians and Softgiving will host several charity stream events and raise money for a variety of charities during Childhood Cancer Awareness Month and National Video Games Week.
Hunter Leigh, Head of GSW Esports, commented in a release: “Community impact is at the core of the Warriors’ company values. As we expand our charitable efforts this year and beyond, having a trusted partner in Softgiving to connect our fans to charitable opportunities will significantly increase our potential impact.”
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The partnership will also include additional sales and marketing elements, including social media and Twitch branding. Softgiving has also worked with the likes of Misfits Gaming Group and Method.
Matt Pfaltzgraf, Founder and CEO of Softgiving, added: “Softgiving has always focused on engaging the gaming community to help nonprofits raise funds in creative ways. We know gaming brings communities together and we can’t think of a better reason to unite with the Golden Guardians than to help ensure Make-A-Wish brings their impactful experiences to these deserving kids.”
Esports Insider Says: This is a partnership which can only bring heartwarming and positive news to the esports community. Giving back to local communities is something that a sports organisation such as the Golden State Warriors would look to do often – so the esports branch matching that mentality is no surprise.
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