South Korean games publisher Krafton, Inc. has hired Aneesh Aravind as its new country manager for PUBG Mobile in India. Aravind comes from Tencent, where he served in the roles of business head – South Asia for a year and general manager of India for more than two years. Prior to that, he worked for Zynga as the lead project manager for Facebook games such as FarmVille and Empires & Allies.
Aravind has his work cut out for him as the game is currently banned in India and two government agencies are standing in the way of it being reinstated: the National Commission for Protection of Child Rights (NCPCR) and the Ministry of Electronics and Information Technology (MEITY).
Earlier this month, the NCPCR said that it would be inappropriate to relaunch the game in the region until legislation is in place to deal with it – the inference being the game is “bad for Indian children.” MEITY, the agency that banned the game earlier this year in India, has said repeatedly that the status of the game has not changed in the country, but reports suggest that it has rebuffed requests to meet with the PUBG Mobile maker thus far.
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