Esports will be a dominant sport, just like football, come 2020, claims new study

Traditional sports are on the wane and the huge wages for superstars will soon switch to eSports gaming heroes instead, according to a study.

Bookmaker Betway has been looking at the rise of eSports and reckons its clutch of young and talented gamers will soon be earning records sums of money, eclipsing the biggest stars in football, basketball and NFL.

The firm said that by 2020 eSports will overtake America’s NBA basketball league with 500m fans, as opposed to that sport’s 400m.

And around 11 billion hours will be spent by fans watching eSports, with more than 70m enthusiasts watching major finals through online streaming platforms such as Twitch.

A spokesman said: “A recent downturn in the viewership of major sporting championships such as the NFL, Premier League and the Winter Olympics has shown that the popularity of traditional sports may be on the decline. 

“In fact, a recent survey conducted by Limelight revealed that more young men now prefer to watch eSports than traditional sports, with eSports being their second most preferred media source, only behind movies. 

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“Recognising this upturn in eSports viewership and popularity, major brands have begun to take notice, with tech and media companies alike starting to invest in this new and exciting industry.”

In 2015, Amazon announced that it had successfully acquired game streaming site Twitch for $970m and has fervently promoted eSports as the main stable of its platform ever since. 

With this increased exposure and popularity comes increased revenue, as advertisers take advantage of this new platform. According to reports, it won’t be long until eSports eclipses traditional sports when it comes to yearly revenue.

It is believed that revenue generated from eSports will hit £1.2bn by 2020, with viewing figures totalling around 600 million. 

The report said: “The growth of eSports really began in the early 90’s, as many games began to benefit from increased internet connectivity and online play. Also, around this time, another sport was beginning to develop, the UFC. 

“Both eSports and UFC are two of the most exciting and fastest growing sports today, but do you earn more playing video games or getting punched in the face competitively? 

“We took the 10 highest overall earning competitors from each sport, and created their average yearly earnings based on how long they had been in the sport and the prize money they have won.

“The figures show that gamers dominate the list when it comes to average yearly earnings, with the gamer Miracle, who is only second on the list behind Conor McGregor, earning just over $1m per year since he began his journey in eSports. 

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  • “There are 8 professional gamers who have earned an average of over $600,000 per year since they began in the sport, with only 2 fighters in the UFC earning this same amount. 

    “Not only is the overall revenue of eSports already substantial when compared to other traditional sporting organisations such as the Major League Soccer and Cricket’s Indian Premier League, the same can be said for prize pools on offer to competitors.” 

    The recent Dota 2: The International 2017 event boasted an overall prize pool of $17.5m, making it the highest ever offered in the history of esports. 

    Although this trend of increasingly lucrative prize money on offer to professional gamers is set to rise, due to brand investment into the sport and consumer interest, the figure of $17.5m already far outweighs the combined prize pool of other major sporting events, such as the Tour de France, Cricket World Cup and The Open. 

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