eSports

Elgiganten, DreamHack Sports Games Announce Three-Year Partnership for eSuperliga, eAllsvenskan

Sports sim-focused esports operator DreamHack Sports Games has secured a three-year partnership agreement with Elkjøp Nordic AS. The company’s Elgiganten SE and Elgiganten DK brands will serve as official partners for the eSuperliga and eAllsvenskan.

Activations and terms of the deal were not disclosed.

DreamHack Sports Games announced its long-term deal with the Swedish Professional Football Leagues (SEF) to operate the eAllsvenskan last month. Last year, the company secured multiple partnerships for the eSuperliga including HyperX.

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