Cooler Master Announces Partnership With Four LATAM Organizations – The Esports Observer

PC accessories brand Cooler Master announced the four organizations from four different countries that will be part of its “LATAM Crew:” The teams are Peruvian team Polaris, Argentinian CASLA Esports (owned  by soccer club San Lorenzo), Colombian team Kaizen, and  Mexico-based All Knights.

Cooler Master said in a release that these partnerships are part of its global marketing plan which is also being implemented in the region, “in which the brand is involved to promote professional development within the world of esports.” 

Financial details were not disclosed.

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