Black Dragons Partners With Healthcare Insurance Company Prevent Senior

Brazilian organization Black Dragons announced healthcare insurance company Prevent Senior as its newest partner. The deal grants healthcare coverage for all Black Dragons collaborators and a project with the organization’s pro players covering their health, education, and well-being, while displaying the Prevent Senior logo at the team’s assets.

The partnership was presented through an event for the team in São Paulo, to which The Esports Observer had access.

The business development startup Out Of The Mug brokered the deal, making an analysis regarding the need for attention to pro players’ futures to kickstart the initiative with Black Dragons. Prevent Senior then joined to be the first supporter of a project which will involve more companies, aiming to improve the pro players’ lives and performances.

Black Dragons CEO Nicolle “Cherrygumms” Merhy spoke to TEO regarding the new partnership: “For years we have been working on the recognition of pro players as athletes, and the insecurity about the future is something constant in their lives. The first step is for them to see themselves as athletes, and this project with Prevent Senior, which is the pioneer in Brazil, will provide them with a top-notch structure for their development.”

Through the deal, Black Dragons’ players will be supported with mental and physical health care, and environment improvement in the gaming houses, where Prevent Senior will have a fixed structure, to grant comfort and performance. Language courses for the players are also predicted in the project.

Black Dragons is one of the most traditional Brazilian esports organizations. Prevent Senior, a Brazilian healthcare company initially focused on a 50+ year-old public, makes one of its most significant steps towards a younger audience, choosing esports as a channel to do so. The company is also aiming to expand its presence in traditional sports, and the project with Black Dragons is a way to put it into practice.

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