Bilibili Esports Partners With China Ping An Bank

Bilibili Esports, the esports arm of the Chinese video company Bilibili, has signed a broad strategic partnership deal with China’s Ping An Bank. The partnership aims to target young audiences in China, and includes co-branding strategies, coefficient products and services, as well as the offline campaign at 2020 BlibiliWorld. 

During the 2020 China Digital Entertainment Expo and Conference (ChinaJoy) in Shanghai from July 31 to Aug. 3, Ping An Bank had its own booth, alongside Bilibili’s booth at BW-2020 Esports Zone. 

Ping An Bank is owned by Ping An Insurance Group Company of China, Ltd, one of the biggest insurance companies in China. 

On Monday, Bilibili also signed a three-year strategic partnership with Riot Games, receiving the exclusive Chinese broadcasting rights of the League of Legends World Championship, Mid-Season Invitational (MSI), as well as the All-Star event. 

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