eSports Raises $9M Financing Co-Led by BITKRAFT and HBSE

In-game advertising platform announced that it has raised a $9M USD financing round co-led by gaming, esports, and interactive media-focused venture capital firm BITKRAFT Ventures and HBSE Ventures, the investment arm of Dignitas backer Harris Blitzer Sports & Entertainment. Further investment participants included WPP, Sony Innovation Fund, Alumni Ventures Group, Gaingels, Chicago Cubs, Goal Ventures, SuperAwesome Co-Founder and CEO Dylan Collins, and Riot Games Co-Founder Marc Merrill.

Anzu revealed that it intends to use the investment proceeds to “catalyze its commercial growth and fuel sales and marketing activities to propel the company forward on a global scale.” Additionally, the company is working on new products to complement and amplify its core in-game advertisement technology.  

Tel Aviv-based Anzu also plans to expand to the U.S., starting with Los Angeles and New York. Further, Anzu shared that it will position itself strategically in Singapore, China, and other core locations to facilitate networking opportunities with global game developers and local advertisers. 

Anzu, which has raised $17M to date, counts game publishers Ubisoft, Lion Castle, and Nacon as well as global brands Pepsico, Samsung, American Eagle, and Vodafone as its current clients.

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